Cîroc has introduced its first limited edition expression, Cîroc Summer Colada to its portfolio.

Diageo Reserve’s ultra-premium vodka, Cîroc has introduced its first limited-edition expression, Cîroc Summer Colada to its portfolio.

Inspired by the popular summer cocktail, Piña Colada, the new limited-edition expression has been crafted using natural pineapple and coconut flavours, delivering a taste of coconut cream and a juicy tropical fruity note that carries through into a long, smooth finish. Cîroc Summer Colada will launch to the UK on and off-trade accompanied by two recommended perfect serves, Cîroc Colada and Summer Colada Sunrise.

As an exclusive summer edition, Cîroc Summer Colada presents itself in a white bottle, embellished with metallic accents, including a golden orb as part of the logo and a golden cap, celebrating its style credentials.

Building on the success of recent launches, including Cîroc Pineapple and Cîroc Mango, the limited-edition variant is positioned to capitalise on the growing consumer demand for tropical flavour profiles. Cîroc Summer Colada lends itself well to both simple and more complex summertime serves, making it perfect for at home and on premise drinking occasions, providing customers exciting ways to celebrate in style.

Nick Temperley, Head of Diageo Reserve GB, commented: “Cîroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume[1]. Cîroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value[2]. The new expression, Cîroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”

Cîroc Summer Colada 70cl will be available from May .nationwide throughout the on and off-trade - RRP £39.94, joining the seven-strong portfolio which includes Cîroc Mango, Cîroc Pink Grapefruit and Cîroc Apple, Cîroc Red Berry, Cîroc Pineapple, Cîroc Amaretto and Cîroc Original.

SERVES

Cîroc Colada

50ml Cîroc Summer Colada

50ml Pineapple Juice

10ml Lime Juice

Garnish: Fresh Pineapple Wedge

Serve: In a tall glass filled with crushed ice