Hogarths Gin Palace set to make Blackpool light up even more

Blackpool is about to shine even more brightly than usual. The tenth of the UK's splendid Hogarths Gin Palaces is set to open in Blackpool on 2nd March, just in time for gin aficionados to get into the swing of things before the GinFestival.com Blackpool the following week.

Hogarths and Gin Festivals, a series of national celebrations of this wonderful spirit, have one particular gin in common: Brockmans Gin. According to the owners of the Gin Palace ‘everyone loves Brockmans'.

Brockmans is the Festival favourite up and down the country and Brockmans - which is served in Hogarths' outlets in Bolton, Preston, Leicester, Wakefield, South Shields, Hereford, Newport, Swansea and Ilkeston - is also a firm favourite amongst their Gin Palace customers. In fact you could say it's gin royalty at the Palace.

Gary Roberts, Operations Director of Amber Taverns Ltd which owns the 10 Hogarths, explains why the idea has been so popular, enabling the group to expand to 10 outlets in just two years. "The format is simply to create a warm & friendly 'community pub' and have an additional premium offer by way of a Gin Palace. We offer around 200 gins at any one time, all beautifully served in a Spanish style large balloon glass with a choice of mixers and garnish".

He adds: "A regular comment from new customers is "I don't like Gin" but quite often it is the tonic they don't like. We introduce these customers to one of our best-selling gins - Brockmans - and have a perfect serve garnished with Blueberries and Blackberries. To date, everyone has loved our Brockmans' serve - even those who 'hate' gin.

"Once we conquer their tastebud challenge we will introduce them to gin liqueurs and then there is no stopping them. We also challenge the customers to try our range of tonics - Schweppes, Fentimans, Fever-Tree, Thomas Henry and 1724".

Of course, it's not just good news for drinkers. The firm is creating new jobs with 4 full time roles and 20 part time jobs at this new Hogarths. Local people have already benefited as the development has involved an investment of around £760,000 for the refurbishment alone.

Hogarths Gin Palace will be located at 22 Clifton Street, Blackpool FY1 1JP and opens daily from 2nd March from 11am until Midnight and until 1am on Fridays and Saturdays.

GinFestival.com Blackpool will take place in the famous Tower Ballroom on 10-11 March https://www.eventbrite.co.uk/e/gin-festival-blackpool-2017-tickets-29106633725

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