Franklin & Sons unveils new flavour to bring out the best in spirits
Vodka is the single biggest sub-category of premium spirits in the on trade which is growing by a staggering 7.6%, a greater increase than Brandy, Whiskey, and White Rum*. Franklin & Sons has focused on being a solid foundation for the best of spirits and is supporting this demand by presenting a full range of natural mixers. This offering has been bolstered by the introduction of the latest flavour “Original Lemonade”. This fresh new addition provides a clear and zesty flavour that holds a complex sweetness on the palate, making it delectable as a mixer with vodka and other premium spirits, or as a standalone drink.
Recognisable by its balanced taste and uplifting finish, Original Lemonade contains one of the highest percentages of natural lemon juice on the market, specifically sourced from Argentinian lemons to achieve its impressive citrus hit in a beautifully clear liquid. As with the rest of the Franklin & Sons range it is blended with Staffordshire spring water and natural British sugar, with no artificial colours or flavours and absolutely no preservatives or sweeteners.
Franklin & Sons is passionate about supporting the best of spirits and therefore the entire mixer range has been developed with guidance from Shaker Bar School, designed to meet the exacting standards of today’s mixologists, as well as the expectations of an increasingly discerning consumer.
Franklin & Sons have seen unprecedented success since the launch of their premium tonics and mixers in December 2015. Winning 6 stars in the recent Great Taste Awards has seen the demand continue to soar. The range is now available in 20 International Markets and has secured reputable listings such as; The Great Northern Hotel, Grosvenor House Hotel as well as distribution iconic locations such as in Harrods and Selfridges.
Justin Horsman, Marketing Controller at Global Brands said “Franklin & Sons is a brand rooted in its Victorian heritage and has a passion for original, great tasting drinks. We strive to use the best quality ingredients, specially procured from around the world in order to deliver a high quality taste. We wanted to create a lemonade that stands out as a great serve alone yet is also brought to life when used as a mixer with premium spirits.”
The Original Lemonade flavour is produced in single serve 200ml recyclable embossed glass bottles along with the rest of the family of flavours. The high carbonation helps to reinforce the fresh taste and releases the subtle botanical aromas. The new packaging consists of a powder blue colour to match the award winning range yet to stand out in its own right.