We’ve all heard the expression, “you are only as strong as your weakest link”? Well that’s 100% accurate when it comes to selecting the right staff to proudly represent your company at an event.
Regardless of what type of you are organising, from festivals and fairs to sporting or musical events, you want your visitors to have the best experience possible. Well-organised and professionally executed events can strengthen your brand and build loyalty, increase sales, and generate referrals. They can also give you the opportunity to connect personally with visitors, customers or suppliers whilst building company awareness and trust.
But essentially thetrue success of any event really comes down to using enthusiastic, attentive, friendly and talented individuals or professional teams. These are the people who will work tirelessly to make it come alive, as well as ensuring it runs smoothly and is memorable for all the right reasons.
Work with experts
You wouldn’t ask a car mechanic to check your blood pressure, so why would you trust your event staffing to just any old recruitment company?
When you use a specialist event recruitment company you will save time, hassle and the worry of finding high quality, experienced temporary staff who are good at dealing with difficult people and complex situations. They will also have an in-depth knowledge of the events industry and be adept at matching skills-sets and profiles to your brief, in order to deliver a bespoke team for your event.
This means as an event organiser, you will have complete peace of mind and one less thing to worry about. You will also realise the following key benefits:
Reliable, flexible and skilled staff
Excellent levels of customer service
Professional representation of your brand
Achieve event targets and deliver measurable results
Free up resources so you can focus on other things
In a nutshell, recruiting professional event staff can enhance your brand presence, generate interest, increase quality of communications, strengthen customer loyalty and capture more sales for ultimate event success.
Start to finish
When you think about event staffing, you will most likely think of the people who direct you to where you need to park, scan your entry ticket or serve you food or drinks. But event staffing is far more than that and some staff will start work on the event days or weeks before any visitors arrive.
And whilst some event staff recruiters focus on ticket and administration staff, drivers, entertainers, bar staff, waiters, toilet attendants, cleaners, litter pickers, car park and traffic marshalls, there are some who go that little bit further in their search for the perfect event solution. This can include everything from site managers, marquee and fencing erectors to riggers, plumbers, electricians, engineers (generator and sound) and lighting technicians.
In order to make sure you get what you want, you need to give as detailed a brief as you can and be specific about what you expect of the staff, as well as the desired outcome of your event. This will help to avoid the high costs and unpredictability of some temporary agency staff and cut out any confusion.
HRGO Recruitment has a busy yet dedicated events division. Headed up by Debby Clayton and manned by dedicated consultants who have worked in the industry and understand the different roles, skills and pressures, they aim to match you directly to the best candidates available. And in recent months HRGO’s UK-wide operation has developed an impressive portfolio of clients who recognise that engaging high quality experienced staff has a direct link to increased profitability and event success.
Debby Clayton explains. “Staging a successful event is all about team work. Every single role, from litter picker to stage manager, is a cog in a giant machine. We see our role as delivering the right hard-working, motivated events staff to keep the machine running smoothly. From small to large events, we work tirelessly to ensure that we understand your needs, so we can continue to provide the best people.”
And they must be doing something right, as for the third year running, they will be supplying staff for the 2016 Fairport’s Cropredy Convention. Mick Peters of Bounty Events Limited who is responsible for staging the event tells us more.
“HRGO have provided us with the highest calibre of skilled and unskilled temporary staff over the last 2 years for Cropredy Festival in Banbury. It really helps that their consultants understand our industry inside out.”
So next time you are putting on an event, ask yourself whether
your staff are the best they can be.
For more information or support contact: Debby Clayton, head of Events, HRGO Recruitment - 01604 621333 / 07795 528055, www.hrgo.co.uk/events